01 Functional beverages Pre-, pro- and postbiotics in beverages
Gut health is driving the category: prebiotic sodas, probiotic kombuchas and postbiotic waters with clinical backing sell at a premium to every age group.
02 Snacks High-protein, low-sugar snacks
Protein demand is pushing innovation into baked legume chips, air-popped formats and cheese crisps: 10 g or more of protein a serving, with a clean label.
03 Frozen & ice cream Premium frozen indulgence
Affordable luxury: artisanal ice cream, mochi textures and single-serve premium formats. The Instagram-worthy format sells at three times the price per ounce.
04 Plant-based Plant-based 2.0: whole-food focus
Second-generation plant-based builds on whole foods — nuts, oats, legumes — rather than processed substitutes. Clean labels and real taste are what drive adoption.
05 Non-alcoholic Zero-alcohol premium beverages
Non-alcoholic spirits, craft beers and cocktail alternatives are growing fast, priced on a par with their alcoholic equivalents.
06 Snacks Hybrid and fusion snacking
Cross-cultural flavour mash-ups drive discovery; social media carries them, and limited editions create urgency.
What we do with this
These six currents shape what the Brand Radar scores highly and what we bring to Israel and Russia first. In Russia in particular, functional drinks with a gut-health claim, high-protein snacks, premium frozen desserts and novelty confectionery are growing fastest, and they carry the margins our partners look for.