Food import & distribution in Israel — From kosher certificate to every major chain.
CGC Global imports and distributes food and beverage brands in Israel through its own companies, KOKO Brands and N.D Delicacies. They hold direct buyer relationships at every major chain, carry kosher certification and the cold chain, and launch on TikTok before the first pallet lands. 3–6 months from signing to shelf.
Fast to adopt, crowded on the shelf.
Israeli consumers pick up viral products faster than almost any market outside the US, and the retail trade is small and close-knit, so a brand that catches on can go from pilot to category leader in months.
The same shelf is crowded, and most food products need kosher certification before they can be listed. Winning here takes an importer and distributor with precise execution and a direct line to the buyers.
What it takes to win in Israel.
- 01
Kosher certification
Direct relationships with the Rabbanut, Badatz and OU, so certification does not hold up the launch.
- 02
Cold-chain distribution
National cold-chain coverage from the Tel Aviv hub into every major chain.
- 03
TikTok-first virality
We seed demand on TikTok and Instagram first; by the time the product is listed, shoppers are already looking for it.
- 04
Retail execution
In-store activations, planograms and seasonal campaigns, coordinated across every chain at the same time.
The Franuí speed record.
Franuí reached #1 in its category within six months of signing: a TikTok-first launch, listings across the chains at once, in-store activations, then secondary-display negotiations. Every brand we partner with gets the same playbook.
Typical timeline: 3–6 months from signing to national launch, kosher certification and cold-chain set-up included.
Talk to our Tel Aviv desk.
Brand owners: we will tell you whether your category fits and how long the launch takes. Israeli retailers: ask what is coming next in our pipeline.