Market-entry services · Israel & Russia — From scouting to shelf, every step under one contract.
A brand that signs with CGC gets one partner for the whole route: scouting, registration, cold chain, listings, launch marketing and payment collection, carried by our own companies in Israel and Russia. Five steps, eight services, and the method that took Franuí to #1.
The launch, step by step.
The same five steps for every brand; what varies is the market. Israel 3–6 months, Russia 6–12.
- 01 Discover Brand scouting Find brands with viral momentum and the capacity to export.
- 02 Comply Import and regulatory Registration, certification, labelling and customs for the market.
- 03 Distribute Logistics and cold chain Cold and dry storage nationwide, and delivery to the store.
- 04 Launch Market entry Listings, positioning and the channel plan.
- 05 Grow Marketing and PR TikTok, influencers and organic demand, then the sales numbers.
What we do for a brand.
Eight services, one accountable partner, from the first factory visit to the quarterly sales review.
- 01
Trend scouting
Finding viral, high-potential brands ready to export — surfaced by our own AI agents, verified by our teams on the ground.
- 02
Go-to-market strategy
Positioning, channel plan and launch plan, written for each market.
- 03
Regulatory and customs
Food-safety compliance, local certification and customs clearance, including product registration in Russia.
- 04
Labelling and localisation
Packaging adapted for the shelf and the language of each market.
- 05
Distribution and storage
Cold and dry storage nationwide, stock management and delivery to the store.
- 06
Marketing and virality
TikTok campaigns, influencer seeding and PR, built to start organic demand.
- 07
Payment structures
Secure, compliant payment collection from Russian retail chains, handled by CGC.
- 08
Performance tracking
Sales tracking by chain, ongoing optimisation and a quarterly performance review with the brand.
For buyers: goods sourced, shipped or made to order.
For retail chains, wholesalers and importers
The other side of the house works for buyers. We source goods in South Korea, Thailand, China, Japan and a range of European countries, consolidate them into one container and export them to your market; if you want a product under your own brand, we arrange OEM and ODM. The service has its own page.
- Consolidation: several suppliers, one shipment, one set of documents
- OEM (an existing product under your brand) and ODM (a product developed for you)
- Orders start at a full container; lead times of 4–8 weeks from Asia, 6–10 weeks from Europe
From factory gate to freezer shelf.
Cold chain and production partners
We work directly with confectionery, frozen-dessert and snack manufacturers in nine countries, audit quality at the line, and keep the chain at −18 °C from the factory to the store freezer, with the compliance each market needs.
- Factory visits, minimums negotiated and quality audited from Bangkok and Hong Kong
- Containers across Asia-Pacific lanes every week
- Cold and dry goods, customs clearance and FX settlement on every corridor: Asia to Israel, Russia, Europe and the Middle East
- Cold and dry storage nationwide in Israel and Russia, with delivery to the store
Where launches fail, and what we do about it.
Most cross-border launches founder on the same things: fragmented logistics, stalled registrations and payment risk in complex markets. The comparison below is the case for doing it with one partner.
The problem
Where launches fail
- Several middlemen, nobody accountable
- Payment and FX risk in Russia
- Packaging that ignores the local shopper
- No plan for demand, so the launch fizzles
- Registration stalls and the shelf date slips
- A broken cold chain writes off frozen stock
A typical importer
What an importer offers
- One market, one channel
- A referral network rather than its own operations
- Russia off the table
- Marketing is the brand’s problem
- 12–18 months to set up
- Deal by deal, no partnership
CGC Global
What CGC does
- Israel, Russia, Asia and Europe, under one contract
- Our own companies in Israel, our own operation in Russia
- Payments collected in Russia by CGC
- TikTok-first launch built into the plan
- 3–6 months to shelf in Israel, 6–12 in Russia
- A long-term partnership, reviewed every quarter
Start with a fit assessment.
Send your brand deck, or just the category. We review every submission and reply with a fit assessment.