Food sourcing in Asia — Nine countries, scouted from Hong Kong and Bangkok.
Asia is where most of what we sell starts. From Hong Kong and Bangkok our teams follow, meet and vet the F&B brands coming up in nine countries, for our own shelves in Israel and Russia and for the retail chains, wholesalers and importers we source and export for.
Where the next category starts.
Mochi ice cream from Japan, bubble tea from Taiwan, viral snacks from Thailand, clean-label protein from Southeast Asia, confectionery from Singapore and South Korea: much of what ends up as a new category on Western shelves starts in Asia.
Our headquarters in Hong Kong and our operations team in Bangkok put us inside that cycle. The job is to spot, vet and sign the next viral brand before it reaches the pitch circuit in Europe or the US, and to source, consolidate and export goods for buyers who want the same access.
What we target, country by country.
Our Bangkok and Hong Kong teams keep direct dialogue with manufacturers in each country. Below, the product types we target, with brands we represent, are in discussion with, or track.
- TH
Thailand
Plant-based · snacks · frozen
Buono · Bruno · Chef Cares · Green & Sunny · Jiraporn · Mark One · Bangkok Cookies · Betagro · Arnie’s
Thailand sourcing - KR
South Korea
Viral beverages · K-snacks
Nature Oda · Keumkang B&F · Seoul Ferments · K-pop-linked snack innovation · functional drinks
South Korea sourcing - CN
China
Confectionery · trend scouting
AMOS · creative gummies · viral social-media confectionery · modernised traditional beverages
China sourcing - PH
Philippines
Tropical · snacks
YanYan · tropical fruit snacks · ube and coconut innovation · halo-halo concepts
- JP
Japan
Premium confectionery
Nestlé Japan (KitKat) · Yamazaki (Picola, Levain, Noir) · Takaoka · Takara Seika · Abe Seika · Kanazawa Kenroku · Waraiya — target manufacturers
- VN
Vietnam
Specialty coffee · tropical
Specialty Vietnamese coffee · tropical-fruit frozen · plant-based · viral street-food concepts
- TW
Taiwan
Bubble tea · craft beverages
O’s Bubble · DIY kits · pineapple cakes · craft tea brands on our radar
- SG
Singapore
Alt-protein · innovation hub
Tindle · alt-protein leaders · lab-grown and precision-fermentation brands on our watchlist
- HK
Hong Kong
HQ · trade gateway
Asia-Pacific operations headquarters · regional sourcing and trade coordination
How the sourcing works.
- 01
The AI engine and the Brand Radar
Our own AI agents scan 17 countries for social signals, retail sell-through, ingredient innovation and regulatory change; the Brand Radar ranks the results every month.
- 02
On-the-ground vetting
Teams in Hong Kong and Bangkok visit the factory, meet the founders and taste the product before anything is signed.
- 03
Rights secured early
We agree multi-market distribution terms with the brand owner early, often before the brand has been pitched outside Asia.
- 04
Regulatory fluency
Thai FDA, Japan JAS, Korea MFDS, China CIQ, halal (MUI, JAKIM), Singapore SFA: we handle the food-safety paperwork in each country.
From Asia to four destinations.
Cold and dry goods, customs clearance and FX settlement, arranged for each corridor, for our own portfolio and for the customers we export for.
- Asia to Israel BKK to TLV
- Asia to Russia HKG to MOW
- Asia to Europe
- Asia to Middle East
Target buyer networks in Asia-Pacific.
Through Bangkok and Hong Kong we are in contact with buyers at modern-trade, quick-commerce and specialty chains across Asia-Pacific. These are the networks we are working towards.
- 7-Eleven Thailand
- Tops / Villa
- Don Quijote
- Lotte / GS25
- FairPrice
- Robinsons
- Winmart
- PX Mart
Source from Asia with people on the ground.
First look at the brands in our pipeline, or goods sourced, consolidated and shipped for you: either way, the people doing it are already in Bangkok and Hong Kong.