Food distribution in Russia & the CIS — Market entry through a partner with its own infrastructure.

When sanctions pushed most Western distributors out of Russia, CGC Global built its own food and beverage distribution there instead: product registration, cold chain and approved international payment corridors, run from Moscow. 15,000+ points of sale.

St Basil's Cathedral on Red Square, Moscow, on a snowy evening
Plate 01 Moscow — distribution hub (MOW). Russia and CIS markets.
15,000+ points of sale Russia and the CIS
6 retail partners leading retail groups and quick commerce
6–12 months to shelf registration included
01The opportunity

A premium-margin market most brands cannot reach.

Russia is one of Europe’s largest consumer markets: more than 140 million people, with strong demand for premium food and drink, and it has long paid premium margins to global brands. Today most Western brands cannot reach it: banking restrictions, regulatory complexity and reputational concerns have pushed their distribution partners out.

That gap is what CGC Global built for. We run our own operation in Russia under approved international structures, in full regulatory compliance, so the brands we partner with can sell there with their margins intact.

02Four pillars

What the Moscow operation covers.

  1. 01

    Regulatory compliance

    EAC (Eurasian Conformity) product registration, compliant labelling, customs clearance and the certifications each food category needs.

  2. 02

    Cold-chain distribution

    National cold-chain coverage from Moscow, through direct relationships with the logistics providers that serve the leading chains.

  3. 03

    Secure payment corridors

    Approved international payment structures: CGC collects from the Russian chains and settles with the brand owner abroad.

  4. 04

    Direct retail relationships

    Buyer relationships with X5 (Pyaterochka, Perekrestok, Chizhik) and Magnit, Russia’s two largest retail groups by store count.

Retail partners in Russia

  • X5 (Pyaterochka, Perekrestok, Chizhik)
  • Magnit
  • Lenta
  • Yandex Lavka
  • Samokat logo Samokat
  • VkusVill
03Proof

Proven with Franuí.

Franuí is the proof. An Argentinian frozen confection that no Russian shopper had heard of went on sale in Russia on our own registration, cold-chain and payment infrastructure, with payments collected and settled by CGC.

The same infrastructure is available to every brand we partner with.

Categories that win in Russia

Russian shoppers favour functional drinks with a gut-health claim, high-protein snacks, premium frozen desserts, novelty confectionery and viral Asian formats: categories that suit both the palate and the margin.

Franuí Dark retail tub: raspberries in white and dark chocolate
Franuí Milk retail tub: raspberries in white and milk chocolate
04The edge

What stops other brands, and what we built instead.

The challenge

  • Complex regulation and banking restrictions
  • Sanctions exposure
  • High operating barriers for a foreign brand
  • Unpredictable payment flows and FX risk

Our solution

  • Payment collected from the chains by CGC
  • Approved international structures
  • Registration and compliance handled in Moscow
  • One operation from purchase order to settlement

The result

  • Access to a high-value market
  • Expansion with the payment risk carried by CGC
  • Premium margins intact
  • Continuity of supply and settlement
Russia market entry

Talk to our Moscow team.

Brand owners: we will tell you whether your category fits and what registration takes. Russian retailers: ask what we are bringing in next.