CGC Global is the trade partner behind Franuí's #1 position in Israel. Direct buyer relationships with every major Israeli retail chain, kosher certification infrastructure, cold-chain distribution and TikTok-first launch execution.
Israel is one of the most innovation-hungry, trend-forward F&B markets in the world. Israeli consumers early-adopt viral products faster than any other market outside the US — and the country's tight-knit retail ecosystem means a breakthrough brand can go from pilot to category leadership in months, not years.
But Israel is also saturated, competitive on shelf space, and demands strict kosher certification for most SKUs. Winning here requires operational precision and direct relationships with gatekeepers.
Direct relationships with Rabbanut, Badatz and OU authorities for efficient certification turnaround.
National cold-chain coverage from Tel Aviv hub — zero-stockout track record with Tier-1 chains.
Proven social-commerce playbook: we launch brands to organic viral demand, not into cold retail.
In-store activations, category planograms, and seasonal campaigns coordinated across every chain simultaneously.
Franuí hit #1 in its category in Israel within 6 months of our first retail shipment. The playbook: TikTok-first launch → coordinated multi-chain distribution → in-store activations → secondary display negotiation. The same playbook is available for every brand we partner with.
Typical timeline: 3–6 months from partnership signing to national retail launch, including kosher certification and cold-chain setup.
Whether you're a brand owner looking at Israeli launch or an Israeli retailer looking for exclusive viral entrants, our team can brief you on category fit and timing.
Request an Israel briefing →